Parents’ Choice Award received the Parents’ Choice® Award again in 2013, after having first been honored in 2011.

Designed to help parents and caregivers of all achievements and backgrounds make informed decisions about which new products are right for their children, the Parents’ Choice Awards is the nation’s oldest nonprofit program created to recognize quality children’s media. The Parents’ Choice Awards program honors the best material for children: books, toys, music and storytelling, magazines, software, videogames, television and websites. Parents’ Choice Foundation’s panels of educators, scientists, performing artists, librarians, parents and, yes, kids themselves, identify the very best products for children of different ages and backgrounds, and of varied skill and interest levels.The Parents’ Choice Awards committees look for products that entertain and teach with flair, stimulate imagination and inspire creativity. Judges are interested in how a product helps a child grow: socially, intellectually, emotionally, ethically, physically. Products must be free of bias. Above all, products must not extol violence.

The Parents’ Choice Awards program has established the benchmarks of achievement in children’s media. Placing a product in nomination for a Parents’ Choice Award in no way guarantees receipt of commendation. Products are put through their paces as jurors judge the learning value, the play value, the appeal and the cost. A product’s originality weighs heavily in the judges’ decisions.